Thursday, June 5, 2008

Bluetooth Advertising for Shopping Centers - Bluetooth Advertising and Proximity Marketing Blog

Bluetooth advertising and proximity marketing blog - Jervis Centre picOn the heels of our post last week about Bluetooth marketing at Trafford Centre--a huge Manchester, England shopping mall, here is news of Bluetooth marketing being trialled at Dublin's Jervis Centre.

As the linked article mentions, Bluetooth proximity advertising not only allows a retail center to brand their in-house shops. It also opens the door to third-party promotions. Such adverts could generate huge revenue, especially at peak shopping seasons. Christmas anyone?

Also keep your eyes open for Bluetooth-based foot traffic tracking boxes. GPS-based units which log customer movements are already here and Bluetooth-based recorders will arrive shortly.

If you would like to get started with Bluetooth broadcasting at your shopping center(s) or other retail locations, contact Lucky Rock Consulting. We'll help you purchase Bluetooth broadcasting equipment and even create Bluetooth-friendly media critical to successful Bluetooth campaigns.

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