Wednesday, July 16, 2008

Bluetooth Advertising Success in South Africa - Bluetooth Advertising and Proximity Marketing Blog

Bluetooth Advertising and Proximity Marketing - BP GasCheck out this quick but worthwhile article on a very successful BP Ultimate Bluetooth advertising campaign recently pulled off in South Africa. As the column mentions, one of the BIG keys in effective Bluetooth proximity marketing is simple messaging to alert folks to the availability of Bluetooth content. Especially in the States and other regions just now launching Bluetooth advertising, you must do a bit of hand-holding.

What's more, Bluetooth marketing is about reaching targeted consumers, not spamming anyone within reach of your transmitters. Lucky Rock Consulting and other smart Bluetooth advertising firms will maximize your reach within your niche, not annoy unsuspecting passers-by.

The good news, as evidenced in the above linked post, is that campaigns featuring quality content focused on your target audience, should yield incredible results. Typically, 30-50% of customers accept content...far better than print mailings and TV & radio advertising.

Bluetooth advertising can work for you whether you're a quick-service restauranteur, a luxury car dealer or radio station owner. But it must be targeted and relevant. And your Bluetooth broadcasts must be accompanied by visual reminders of available content and how to get it. If you do that, then expect the leads and the sales to start flooding in.

If you're ready to get started with Bluetooth advertising for your business or to setup a Bluetooth ad network in the States or abroad, contact Lucky Rock Consulting.

Add BlueTooth Broadcasting and Proximity Marketing Blog to Technorati