As this column reports, it looks like Europe will finally get a standard set of dos and don'ts for Bluetooth advertising and proximity marketing. Of course, these best practices are likely to spill over into the States and other emerging Bluetooth markets.
Click through to the actual MMA Proximity Marketing Guidelines to get a snapshot of how Bluetooth works and best practices for Bluetooth advertising. Especially noteworthy are their recommendations to tailor content to recipient demos and locations, make communications permission-based and ensure that mobile users--especially those that have rejected content--are not repeatedly pinged during the same campaign.
If you're ready to start Bluetooth marketing as an agency or end-marketer, contact Lucky Rock Consulting.
Tuesday, August 26, 2008
Bluetooth Advertising Guidelines En Route - Bluetooth Advertising and Proximity Marketing Blog
