Thursday, December 11, 2008

Bluetooth Advertising Success Among the Technologically Challenged - Bluetooth Advertising and Proximity Marketing Blog

Obviously it's been a long time since I posted. Forgive me for that and check out this short article from MobilePedia on a recent Bluetooth campaign at a medical convention in Brazil. Note that the link is a translation of the original Portuguese article.

Pay special attention to the closing comment about the travails Bluetooth marketing to medical professionals. Their success might bode well for strategic efforts among other techno-averse groups.

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