Friday, December 19, 2008

IMAX Theaters Jump Into Bluetooth - Bluetooth Advertising and Proximity Marketing Blog

Check out this short article about IMAX Theaters' Bluetoothing. Their efforts follow the maxims of Bluetooth advertising--target audience, relevant/cool content, coherent call-to-action.

Now if only they can Bluetooth me the latest Batman movie...

Add BlueTooth Broadcasting and Proximity Marketing Blog to Technorati