Bluetooth 3.0 and Bluetooth Advertising - Bluetooth Advertising and Proximity Marketing Blog

If you've got your ear to the ground on tech tools & gadgets or you're an ad exec pondering Bluetooth advertising, you no doubt caught the late April release of Bluetooth 3.0. Nutshell version: the big leap forward in this latest, greatest Bluetooth specification is the lightning fast transfer rates that will soon be possible. Check out this article for a great synopsis.

Bluetooth 3.0 will open incredible doors for Bluetooth advertisers. Before 3.0, you could go to a U2 concert and download a ringtone or text to enter a contest. Soon you'll be able to download their entire new album to your cell phone! On Bluetooth 2.1, you could attend Tech Ed and snag small, "download-friendly" program to try and later upgrade. Soon you'll be able to opt for the fully-functional version of the latest Blackberry goodie!

But what about existing Bluetooth 2.1 and earlier equipment? Will Bluetooth 2.1 owners soon be in possession of their own Commodore 64 redux? Not as far I this blogger can see. As the above article mentions, firmware updates moving devices from 2.1 to 3.0 should be readily available as Bluetooth 3.0 products hit the market later this year and into 2010.

Bluetooth Advertising Success Among the Technologically Challenged - Bluetooth Advertising and Proximity Marketing Blog

Obviously it's been a long time since I posted. Forgive me for that and check out this short article from MobilePedia on a recent Bluetooth campaign at a medical convention in Brazil. Note that the link is a translation of the original Portuguese article.

Pay special attention to the closing comment about the travails Bluetooth marketing to medical professionals. Their success might bode well for strategic efforts among other techno-averse groups.

Game On for Bluetooth Advertising - Bluetooth Advertising and Proximity Marketing Blog

Check out this short post on the recent Leipzig Games Convention. Especially notice the Bluetooth success of German gaming firm Fishlabs. Their triumph was rooted in two of the cardinal ingredients of Bluetooth success: a targeted audience and killer content.

If your company regularly hits the trade show circuit, you should seriously consider Bluetooth marketing. Ponder this: the big motivation for dumping money into a booth, program advertising, workshop sponsorships, gift bags and more is to put your brand in front of folks not just able but interested in purchasing your services.

Broadcasting via Bluetooth to a captive trade show audience, especially during open expo times, could allow you to create an instant bond with potential buyers. For instance, you could utilize Bluetooth advertising to invite show visitors to come by your booth or text to receive a "show only" discount? Just be sure that you lead with killer content--a great offer, a cool cell phone app, a funny video, etc.

But what about spam? Bluetooth messages are free to send and receive and the best Bluetooth software requires user permission to transmit content and blacklists uninterested users for the life of the campaign.

Why get lost in a sea of vendors? Send valuable content and establish quality relationships with your target customers through Bluetooth marketing.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.