Saturday, May 31, 2008

Bluetooth Advertising for Real Estate - Bluetooth Advertising and Proximity Marketing Blog

This week I made a bunch of calls to real estate brokers throughout the Tampa Bay area, extolling the virtues of Bluetooth broadcasting. While Bluetooth marketing works great with a variety of real estate properties, I've been especially targeting commercial brokers and luxury home agents.


Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their make the sale. Bluetooth marketing offers just such an opportunity.

No more after hours. No more costly answering service that simply gathers contact info and doesn't provide meaningful information on properties. Now prospective buyers can receive listing details and request appointments, while real estate dealers enjoy actual time with family and friends.

What's more, with the right technology, Bluetooth advertising can be remotely controlled and programmed, limiting Realtors' and brokers' drive time (and gas bill).

Did the price drop? Send the new pricing info to the broadcast box from the comfort of your home or office. Think prospective buyers might be interested in similar properties? Load the Bluetooth transmitter with details on the property at-hand and your other comparable listings.

Even better, and perhaps most obviously, Bluetooth marketing your properties makes the flier box a thing of the past. Even if you live an area spared from the torrential downpours we're treated to here in Florida, weather, theft and otherwise make antiquated flier boxes ripe for replacement by Bluetooth technology. Just park a Bluetooth transmitter near the front window of the home or commercial property and never spend precious cash on print fliers and gas for the trip to refill the flier box.

With hardware/software prices dropping, the ease of setup and use, and significant consumer response to Bluetooth advertising, Bluetooth marketing for real estate makes great sense. If you're ready to get started, contact the Lucky Rock.

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