Saturday, May 31, 2008

Bluetooth Advertising for Real Estate - Bluetooth Advertising and Proximity Marketing Blog

This week I made a bunch of calls to real estate brokers throughout the Tampa Bay area, extolling the virtues of Bluetooth broadcasting. While Bluetooth marketing works great with a variety of real estate properties, I've been especially targeting commercial brokers and luxury home agents.


Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their make the sale. Bluetooth marketing offers just such an opportunity.

No more after hours. No more costly answering service that simply gathers contact info and doesn't provide meaningful information on properties. Now prospective buyers can receive listing details and request appointments, while real estate dealers enjoy actual time with family and friends.

What's more, with the right technology, Bluetooth advertising can be remotely controlled and programmed, limiting Realtors' and brokers' drive time (and gas bill).

Did the price drop? Send the new pricing info to the broadcast box from the comfort of your home or office. Think prospective buyers might be interested in similar properties? Load the Bluetooth transmitter with details on the property at-hand and your other comparable listings.

Even better, and perhaps most obviously, Bluetooth marketing your properties makes the flier box a thing of the past. Even if you live an area spared from the torrential downpours we're treated to here in Florida, weather, theft and otherwise make antiquated flier boxes ripe for replacement by Bluetooth technology. Just park a Bluetooth transmitter near the front window of the home or commercial property and never spend precious cash on print fliers and gas for the trip to refill the flier box.

With hardware/software prices dropping, the ease of setup and use, and significant consumer response to Bluetooth advertising, Bluetooth marketing for real estate makes great sense. If you're ready to get started, contact the Lucky Rock.

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Friday, May 30, 2008

Bluetooth Advertising in Action - Bluetooth Advertising and Proximity Marketing Blog

Check out this great use of Bluetooth advertising at a UK coffee and pastry shop. Take note especially of the thinking of the coffee chain's business development manager:

"Using Bluetooth devices allows us to market to potential customers up to 100 metres away, who may otherwise be unaware of our new services or offers. It provides a very low cost delivery channel that is accurately tracked from transmitter to customer to store and in this case provides significant financial and physical advantages over alternatives."

"We also like the rapid feedback on promotional success, so that promotions that are under performing can easily be identified and improved. Customer feedback has been encouraging; it is not intrusive given that they can select whether or not to accept the offer, and those accepting like receiving appropriate messages delivered via a device they use - their mobile phone."

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Thursday, May 29, 2008

Bluetooth Advertising Ideas - Bluetooth Advertising and Proximity Marketing Blog

Today I bring you a few Bluetooth broadcasting possibilities...

1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Bluetooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you're advertising.

3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

The list goes on. The possibilities are endless. Make some cash and give it to ministry.

By the way, you likely realize that you're not the first person to own or run a business. To learn eternal principles of company management, check out the classic CD series God's Principles for Operating a Business.

If you want to get started with Bluetooth marketing, contact Lucky Rock Consulting.

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Tuesday, May 27, 2008

Bluetooth Advertising Case Study News - Bluetooth Advertising and Proximity Marketing Blog

Trafford CentreCheck out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:

“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."

Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!

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Friday, May 23, 2008

Thanks for Visiting Our (Old) New Blog - Bluetooth Advertising and Proximity Marketing Blog

Greetings marketers and forward-thinking business and non-profit leaders. This blog will cover Bluetooth marketing news and views with a heavy focus on practical insights to help you maximize profit and achieve business and ministry goals.

Just yesterday I spoke with a major Bluetooth broadcasting hardware manufacturer. He rattled off a list of international conglomerates now experimenting with Bluetooth marketing. Not surprisingly, many Bluetooth marketers are major retailers. But they're not the only ones using Bluetooth to sell B2B and B2C. But I'll tell you more about that in coming posts.

FYI, I personally own Bluetooth broadcasting equipment and through trial and error and a helping hand from key industry folks such as Dan Hurd from Proxiblaster, I've learned how to navigate this potential-packed waters. This blog is my labor to bring you up to speed and to give you a taste of what I can help you accomplish through Bluetooth proximity marketing.

I'll soon post a Bluetooth lingo dictionary, key links, and more. I'll also make available my research into Bluetooth marketing-friendly mobile phones and other devices. Forget what your local mall rat mobile phone salesman tells you. Not all Bluetooth is the same.

Thanks for visiting and be sure to check back soon. Or just subscribe to us by email or with your favorite feed reader through the links to the left of this post.

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Powerade Proximity Marketing Case Study - Bluetooth Broadcasting and Proximity Marketing Blog

Check out this great example of Blue Tooth marketing by Powerade at a recent road racing event in South Africa.

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