Check out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:
“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."
Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!
Tuesday, May 27, 2008
Bluetooth Advertising Case Study News - Bluetooth Advertising and Proximity Marketing Blog
