Friday, December 19, 2008

IMAX Theaters Jump Into Bluetooth - Bluetooth Advertising and Proximity Marketing Blog

Check out this short article about IMAX Theaters' Bluetoothing. Their efforts follow the maxims of Bluetooth advertising--target audience, relevant/cool content, coherent call-to-action.

Now if only they can Bluetooth me the latest Batman movie...

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Thursday, December 11, 2008

Bluetooth Advertising Success Among the Technologically Challenged - Bluetooth Advertising and Proximity Marketing Blog

Obviously it's been a long time since I posted. Forgive me for that and check out this short article from MobilePedia on a recent Bluetooth campaign at a medical convention in Brazil. Note that the link is a translation of the original Portuguese article.

Pay special attention to the closing comment about the travails Bluetooth marketing to medical professionals. Their success might bode well for strategic efforts among other techno-averse groups.

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Monday, September 8, 2008

Game On for Bluetooth Advertising - Bluetooth Advertising and Proximity Marketing Blog

Check out this short post on the recent Leipzig Games Convention. Especially notice the Bluetooth success of German gaming firm Fishlabs. Their triumph was rooted in two of the cardinal ingredients of Bluetooth success: a targeted audience and killer content.

If your company regularly hits the trade show circuit, you should seriously consider Bluetooth marketing. Ponder this: the big motivation for dumping money into a booth, program advertising, workshop sponsorships, gift bags and more is to put your brand in front of folks not just able but interested in purchasing your services.

Broadcasting via Bluetooth to a captive trade show audience, especially during open expo times, could allow you to create an instant bond with potential buyers. For instance, you could utilize Bluetooth advertising to invite show visitors to come by your booth or text to receive a "show only" discount? Just be sure that you lead with killer content--a great offer, a cool cell phone app, a funny video, etc.

But what about spam? Bluetooth messages are free to send and receive and the best Bluetooth software requires user permission to transmit content and blacklists uninterested users for the life of the campaign.

Why get lost in a sea of vendors? Send valuable content and establish quality relationships with your target customers through Bluetooth marketing.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

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Friday, August 29, 2008

Smithsonian Gets in the Bluetooth Advertising Game - Bluetooth Advertising and Proximity Marketing Blog

Today I unearthed this quick article on the Smithsonian's Freer and Sackler Gallery's Bluetooth marketing to art lovers. As I read the post from, I realized that I've failed to write about the great opportunities for museums to educate guests and build long-term connections through Bluetooth advertising.

Imagine walking through an exhibit and receiving info not only on that exhibit, but the opportunity to receive text or email alerts on future exhibits. The beauty of Bluetooth marketing is that if it's done right, it can help you connect with your target audience at the exact time of their interaction with your brand, with zero cost to send and receive.

Here in the States, Coca Cola has utilized Bluetooth advertising at their World of Coca Cola museum in Atlanta, proving that you can execute a fun, brand-building Bluetooth campaign regardless of whether you're a for-profit or non-profit venue. Just be sure that the content is uber cool, tailored to your target demo and includes an element for future follow-up.

As a former event planner and national project director, I know just how critical it is to ensure that first contact is truly just the beginning of a mutually-beneficial relationship with folks interested in your brand, organization, etc. Smart Bluetooth advertising can be a tremendous core element of such long-term friendship-building.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

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Tuesday, August 26, 2008

Bluetooth Advertising Guidelines En Route - Bluetooth Advertising and Proximity Marketing Blog

As this column reports, it looks like Europe will finally get a standard set of dos and don'ts for Bluetooth advertising and proximity marketing. Of course, these best practices are likely to spill over into the States and other emerging Bluetooth markets.

Click through to the actual MMA Proximity Marketing Guidelines to get a snapshot of how Bluetooth works and best practices for Bluetooth advertising. Especially noteworthy are their recommendations to tailor content to recipient demos and locations, make communications permission-based and ensure that mobile users--especially those that have rejected content--are not repeatedly pinged during the same campaign.

If you're ready to start Bluetooth marketing as an agency or end-marketer, contact Lucky Rock Consulting.

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Monday, August 25, 2008

Mall Advertising Going Interactive - Bluetooth Advertising and Proximity Marketing Blog

Check out this great article on the recent leaps in mall advertising. Especially notice the following...

"Mobile devices, such as Bluetooth, also present opportunities. Bluetooth 'lends itself to a mall environment, it’s easy to deploy and it’s not that expensive,' says Alan High, general manager for Clear Channel Malls. 'Our advertising is being used for applications in the mall environment that didn’t exist a year or two ago.'"

Indeed, Bluetooth and WiFi mobile marketing are revolutionizing the mall space, not with annoying cell phone alerts, but with hyper-targeted offers. Imagine walking into a mall and receiving a map, sale alerts, coupons and more. Of course, if you work with the right software, all of these messages will require users to opt-in and could include a text-to-receive element to help you gather the contact info from interested consumers for future campaigns.

And as the above column reports, retailers--especially mall operators--must be careful to limit the quantity and ensure the quality of mobile campaigns. Specifically, a little test marketing will reveal how many advertisers per day/week are just right. With the right equipment setup you can also offer store messages only within close proximity to the subject store. Hence, Gap sales alerts will be offered within sight of the store, rather than down in the dungeon of the mall near Radio Shack.

You could use also Bluetooth to run ticket giveaways for the movies advertised via mall spectaculars and you could offer a bonus track download for the latest Jonas Brothers or Coldplay CD. These kinds of promotions have worked tremendously at U.K. malls and elsewhere.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

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Thursday, August 21, 2008

Amstel Russian Bluetooth Campaign a Hit - Bluetooth Advertising and Proximity Marketing Blog

On the heels of our report earlier this week about Coca Cola's somewhat misguided Bluetoothing efforts at the Beijing Olympics, check out this post on Amstel's successful Bluetooth marketing in Russia this past May-July. Especially notice the 400,000+ acceptances of content and the 23-39% conversion rates.

Though the Amstel campaign was a hit, as we mentioned in our Coca Cola article, Amstel likely could’ve achieved even greater results if it had better targeted the venue & consumer base and ramped up the content quality. Honestly, I'm amazed that any mobile users download the lame commercials that they simply Tivo around when they're at home. In fact, I'd venture that such inane Bluetoothing will eventually bring a big backlash against the companies that foist such annoying media on unsuspecting consumers.

Rather than settle for mass market, barely considered campaigns that yield perhaps 10-30% less prospects than targeted, why not offer high quality Bluetooth advertising with true viral marketing potential? Which will spread further, a boring 30-second commercial or a valuable coupon/contest entry? The only exception to this rule is to make the ad extremely funny or memorable a la Bud Light.

As you consider Bluetooth advertising, be sure to put as much thought into it as you would an expensive TV or radio spot. After all, your brand is on the line.

If you are ready to start Bluetooth marketing, contact Lucky Rock Consulting.

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Monday, August 11, 2008

Olympics and Daytona Bluetooth Advertising - Bluetooth Advertising and Proximity Marketing Blog

You may have heard about the Bluetooth advertising by Coca Cola at the Olympics and the recent Bluetooth campaign at the Daytona International Speedway. Of course, the Bluetooth providers behind these broadcasts are boasting of great success or at least anticipating the same. However, the content being sent and the chosen venues will likely severely limit the effectiveness of these campaigns.

As the above articles relate, the current Coca Cola Olympic push and the recent Daytona Speedway offerings feature lame advertiser videos aimed at perhaps too broad a swath of people. How many people do you know that will download a Coke or Chevy commercial? No thank you. Those commercials ushered in the DVR and I have no intention of clogging my phone's memory with such schlock.

In fact, such unoriginal content is one of the reasons that Pioco, the firm behind the Coke's Olympics campaign, confessed an acceptance rate of just 35% for previous Coke Bluetooth pushes. What do you mean just 35%? That's way better than print, TV and radio advertisements!

True, 35% conversion is still pretty snazzy. But it's well below typical Bluetooth response rates in the 40-60% range and far less than the admittedly spectacular 80% acceptance rate of a recent Shanghai Adidas campaign.

Rather than simple mobile-friendly commercials, why not send out athlete and driver profiles with opportunities to text to receive further content? Better yet, why not broadcast sports stories with a text to receive product coupons and event discounts? Such content might actually be considered valuable by recipients.

Especially in the States, the Bluetooth marketing reality is that unthinking Bluetooth advertisements will eventually fail miserably, even if the curiosity factor boosts initial results.
What's more, the venue for Bluetoothing will also greatly impact conversion rates and sales. In the case of the Coke Olympic campaign, Bluetooth advertisements are being sent through Blue zones set up at bus stops and other commuter hot spots.

Stateside Bluetooth advertisers would do well to avoid such untargeted marketing venues, unless location-specific, value-added content is broadcast. A coupon for the Subway restaurant across the street from a certain bus stop might work well. A simple commercial for Subway will likely fail spectacularly, anger recipients, damage the Subway brand and guarantee the ineffectiveness of future Bluetooth campaigns.

As you consider Bluetooth marketing, do your best to create consumer-friendly media that's location-specific. Examples include pro shop coupons at golf courses, maps and sales updates at malls and property fliers & video tours sent to prospective real estate buyers.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

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Tuesday, July 22, 2008

Bluetooth Advertising in Shanghai and You - Bluetooth Advertising and Proximity Marketing Blog

Take a few minutes to enjoy this insightful interview with the founder of Chinese Bluetooth advertiser Pioco. With typical acceptance rates hovering near 50%, Pioco has already enlisted 5,000 locations for their Bluetooth proximity marketing network with thousands more in the works.

Take a cue from Pioco's success and set up a Bluetooth advertising network in your locale. In fact, if your offices are located in major foot-traffic centers, you could simply install Bluetooth transmitters on-site and advertise your company or sell third-party ad space.

As you consider building a Bluetooth proximity marketing network, remember that the most effective campaigns feature high quality content sent to targeted consumers. On the flip side, if you simply ping drivers-by with irrelevant and annoying content, you will erode your brand and infuriate the masses. Think movie trailers at theaters, coupons in restaurants and score updates at sports bars.

As marketing maven Seth Godin says in his brilliant Unleashing the Ideavirus, most folks today only trust who they know or what they know. Bluetooth marketing targets those who know you and your products, maximizing sales among your fans rather than pushing unwanted content on the unsuspecting public.

If you're ready to build your own Bluetooth advertising network and/or begin using Bluetooth marketing in your business, contact Lucky Rock Consulting.

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Friday, July 18, 2008

Bluetooth Advertising Takes a Religious Turn - Bluetooth Advertising and Proximity Marketing Blog

India is fast becoming a hot market for Bluetooth advertising. We've previously reported on Bluetooth marketing at the Harry's Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.

While you may not agree with the religious content they're offering, don't let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don't need to jump off the cliff into inauthenticity by hawking religion on people's cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose--educational, children's ministry and otherwise--imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

Bluetooth advertising can produce great results no matter your objective--monetary, eternal or otherwise. If you're ready to get started with Bluetooth marketing, contact Lucky Rock Consulting.

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Wednesday, July 16, 2008

Bluetooth Advertising Success in South Africa - Bluetooth Advertising and Proximity Marketing Blog

Bluetooth Advertising and Proximity Marketing - BP GasCheck out this quick but worthwhile article on a very successful BP Ultimate Bluetooth advertising campaign recently pulled off in South Africa. As the column mentions, one of the BIG keys in effective Bluetooth proximity marketing is simple messaging to alert folks to the availability of Bluetooth content. Especially in the States and other regions just now launching Bluetooth advertising, you must do a bit of hand-holding.

What's more, Bluetooth marketing is about reaching targeted consumers, not spamming anyone within reach of your transmitters. Lucky Rock Consulting and other smart Bluetooth advertising firms will maximize your reach within your niche, not annoy unsuspecting passers-by.

The good news, as evidenced in the above linked post, is that campaigns featuring quality content focused on your target audience, should yield incredible results. Typically, 30-50% of customers accept content...far better than print mailings and TV & radio advertising.

Bluetooth advertising can work for you whether you're a quick-service restauranteur, a luxury car dealer or radio station owner. But it must be targeted and relevant. And your Bluetooth broadcasts must be accompanied by visual reminders of available content and how to get it. If you do that, then expect the leads and the sales to start flooding in.

If you're ready to get started with Bluetooth advertising for your business or to setup a Bluetooth ad network in the States or abroad, contact Lucky Rock Consulting.

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Wednesday, July 9, 2008

Bluetooth Advertising Car Dealerships - Bluetooth Advertising and Proximity Marketing Blog

One greatly overlooked Bluetooth advertising arena is auto dealerships. In fact, most folks interested in Bluetooth marketing confine their thoughts to retail locations such as malls and restaurants.

Indeed major shopping centers (centres for our UK readers) and other outlets offer great opportunities to deliver relevant content to targeted customers. See examples here and here. Still, car dealerships represent a largely untapped Bluetooth advertising gold mine.

Though you'll see few case studies online, likely because they don't want to key in their competition, several European and U.S. car dealerships are using Bluetooth to send sales-generating media to prospective buyers. Check out this Flickr photo featuring Audi's Bluetooth proximity marketing in Stockholm.

Imagine visitors being able to freely receive short video intros to your latest, hottest models. If customers accept the content, they'd almost certainly be in a better mood to buy right then and there. Not only that, your video will likely stay on their phone for nearly a year, allowing them to show it to their spouses for approval and spread the word about your cars and your dealership to all the friends and family they forward the video to. When is the last time your glossy, costly print brochures did that?

A quick caveat.

Your Bluetooth success will hinge on reaching targeted consumers, not spamming anyone who drives by your dealership. Permission-based Bluetooth advertising to interested customers boasts typical 30-50% acceptance rates. In fact, the cooler the content, the better your chances. However, blindly transmitting content to unsuspecting passers-by is a sure way to anger potential customers and generate bad press. Targeting dealership visitors is the best way to see maximize your Bluetooth ROI.

If you're ready to get started with low-cost, high-yield Bluetooth auto dealership advertising, contact Lucky Rock Consulting.

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Monday, June 30, 2008

Bluetooth Mall Advertising Six Months Later - Bluetooth Advertising and Proximity Marketing Blog

The Forum Mall in Bangalore, IndiaWhat's the point of Bluetooth advertising if it doesn't work? Real world results are the true test of Bluetooth and any other marketing channel. With direct mail, a 1-5% return is typical. If radio and TV yield 15-20%, you're singing in the rain.

So what about Bluetooth marketing? What are typical response rates, as measured by percentage of Bluetooth-enabled users that accept content and a simple download count?

My research on Bluetooth advertising in Europe, Asia, Africa and here in the States reveals a typical 30-40% content acceptance rate. Check out our industry-specific posts for more on that.

This article talks about the great success that Forum Mall tenants in India are having with Bluetooth marketing. Though they haven't revealed their customer conversion rates, downloads are cruising along at 20,000/month now six months later--a good sign of the staying power and cost-effectiveness of Bluetooth advertising.

If you're considering your own Bluetooth campaign, contact Lucky Rock Consulting. We feature affordable turnkey solutions and optional ad support.

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Friday, June 27, 2008

Bluetooth Advertising City Guides - Bluetooth Advertising and Proximity Marketing Blog

In the words of Dan Hurd, CEO of Proxiblaster, things are heating up.

In just a couple of weeks of doling out marketing tips and posting about Bluetooth advertising on real estate forums, several brokers and agents have contacted me from all over the States. These folks come on the heels of the significant international traffic this blog continues to receive. Thanks to everyone from around the world for visiting. We're certainly willing and able to help you no matter your locale.

Today we bring you news of the world's first Bluetooth city guide. For you chamber of commerce members out there, imagine the business revenue that would be generated by offering great content including maps, restaurant listings and more via Bluetooth. Cha-ching!

For you entrepreneurs, as I blogged about earlier this week, you should set up a Bluetooth advertising network on the main strip of your city or town. The city of Leeds (see linked article) simply created "LeedsCast" zones in strategic spots around their town including the City Center and bus and train stations. With our help with the hardware and ad content, you could build a similar low maintenance network and market it to local businesses.

To get started with Bluetooth advertising, contact Lucky Rock Consulting.

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Tuesday, June 24, 2008

Monetize Your Location through a Bluetooth Ad Network - Bluetooth Advertising and Proximity Marketing Blog

As I spoke this week with real estate professionals from across the U.S. about Bluetooth marketing for realty, I began thinking about the number of realty offices located in downtowns and other high-traffic areas. They would be ideal candidates for establishing a Bluetooth advertising network on which they could sell virtual space to nearby businesses.

In fact, I'm planning to work with one entrepreneurial real estate pro to establish just such a Bluetooth ad network in a famous Mexican resort town.

No matter your profession, if your office is located in a prime part of town, imagine turning it into a Bluetooth hot zone and selling ad space to local restaurants and clubs. If you're ministry-minded, you could turn the ad space over to your church or other non-profits.

Of course, as you consider establishing a Bluetooth ad network you must remember that the cooler the content, the better the acceptance rates. Simple fliers will not yield nearly the results as exclusive coupons, movie clips, etc. Also keep in mind that businesses in close proximity to your network will see the best results because recipients are already in the area and perhaps/likely interested.

You could divide the ad space by day part and length of broadcast. Imagine a restaurant being able to broadcast it's latest offerings to all downtown passers-by during the dinner hour. Imagine a church sending out invitations and maps on the night before its next service. You can make that happen with your own Bluetooth ad network.

If you're ready to better monetize your prime location, contact Lucky Rock Consulting today.

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Friday, June 20, 2008

Bluetooth Advertising at Trade Shows - Bluetooth Advertising and Proximity Marketing Blog

Bluetooth marketing works great at large conferences and trade shows. Bluetooth advertising can set vendors apart from other exhibitors by allowing them to send short intro videos, invites to come by a booth and more. Show hosts can also use Bluetooth marketing to deliver content, including sponsor ads, meeting schedules and lots more.

Check out this great (if not a bit lengthy) article on Bluetooth marketing. Especially notice the following:

"Microsoft used (Bluetooth) at its recent Tech:Ed conference in Orlando to deliver daily podcasts on key Microsoft technologies and recaps of conference highlights, mobile wallpapers and discount vouchers to over 2,000 delegates. There were eight bluecast points around the floor inviting visitors to enable their Bluetooth to receive the content. There were very high-levels of opt in with some content achieving a 37% opt in rate. 3,200 devices were discovered and over 2,100 content items were delivered. New media agency Interdirect also used Bluetooth at Internet World, inviting visitors to their stand with the lure of a branded prize draw message to win a day at Champneys. “It gave us the chance to cast our net on an automatic basis,” says MD, Nicholas Mann."

The article also mentions Adidas' use of Bluetooth at an internal marketing conference, whereby they delivered keynote speaker info and schedules to attendees.

If you're a vendor ready to shine at the next trade show or if you're an event host looking to generate significant new sponsorship dollars, contact Lucky Rock Consulting. We can set up a low-cost, highly effective Bluetooth campaign complete with all the hardware you'll need, in just 1-2 weeks.

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Tuesday, June 17, 2008

Singapore Bluetooth Ad Network - Bluetooth Advertising and Proximity Marketing Blog

Today we bring you news of another great Bluetooth advertising campaign, this time at Harry's restaurant and bar chain in Singapore. As the article relates, Harry's plans to offer third-party ads and exclusive content to customers via Bluetooth and through a special log-in page folks will see when they access Harry's WiFi network.

If you're a restaurant chain owner, think about delivering cool content right to patrons' cell phones. Not that coupons won't work great, but go beyond all that to deliver sweet content and build brand buzz, especially if you're a Dave & Buster's or Game Stop type of establishment.

Consider the Lexus campaign that ran during this past weekend's U.S. Open golf tournament.

The Lexus ads spoke of lending courtesy vehicles to four champion golfers and the high-speed hijinks that ensued. At the end of the spot, viewers are encouraged to visit a special website to see a mini film--part of which ran in the commercial. You've seen this type of ad before, but now you can add in your own low-cost Bluetooth twist.

You could encourage customers to submit their own short films, which would air for a month, in-store over your Bluetooth network. Customers would keep coming back to check out contest entries and vote for winners. And the winners could be announced exclusively over your Bluetooth, again forcing patrons back to your restaurant.

In fact, create a big bash around the final announcement and invite a local radio station out to the prize party. Sell them Bluetooth ad space to accompany the winners' names. The business and the buzz would pour in, all for the cost of just one, little seen local TV spot.

If you're ready to generate loads of buzz and revenue with Bluetooth advertising, contact the Lucky Rock.

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Friday, June 13, 2008

Bluetooth Advertising for Radio Stations - Bluetooth Advertising and Proximity Marketing Blog

Imagine sending a free, opt-in advertisement to the cell phones of even half the folks who show up to your next concert or live remote.

Listeners who drop by a Ford dealer for a hot dog and to say hi to your morning host could receive specific model info (including short intro videos) on their cell phones and perhaps strike up a meaningful conversation with a salesperson. Restaurants that sponsor your next food & wine festival could send exclusive coupons to attendees via Bluetooth. Bands and other performers could distribute bonus tracks in exchange for fan club signups.

The possibilities are only limited by your imagination.

As a longtime event coordinator, I know that information capture at events--while folks are excited--is mission critical. Bluetooth marketing offers a permission-based way for radio stations to offer relevant content gather info on all they come into contact with.

Rather than just Bluetooth at events, and thank me for this idea by hiring Lucky Rock, attach a Bluetooth transmitter to your station van (the one you paid a thousand bucks to custom paint), and drive laps around your downtown sending out free goodies to fellow drivers and folks on foot. And be sure to promote the Bluetooth giveaways heavily on-air. People might actually get excited when they see your van coming and the free press will be great.

The goal of events is to increase visibility for the radio station and for sponsors. Don't just put a flier in folks' hands and call that a promotion. Give people something cool to interact with via Bluetooth. Radio station events without Bluetooth are so last century, (insert valley girl accent here).

If your radio station is ready to start Bluetooth advertising, contact Lucky Rock Consulting.

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Sunday, June 8, 2008

Bluetooth Advertising for the Luxury Marketplace - Bluetooth Advertising and Proximity Marketing Blog

Upon first introducing them to Bluetooth marketing--real estate brokers, car dealers, and others--a handful of luxury service providers react with disdain because they don't think that their target audience would respond to such "cheap sales tactics." The luxury market is built on relationships, don't I know? And those relationships aren't built by invading clients' cell phones.

My answer is that Bluetooth isn't the issue. The major stumbling block is the marketing message itself.

If you send content designed for Wal-Mart regulars to folks shopping at an import car dealership, then yes, it will most likely annoy them. But it's not primarily because the message is sent by Bluetooth; customers get most perturbed by advertising that is irrelevant and therefore just plain stupid.

On the flip side, right now Bluetooth marketing has a great "cool" factor. And Bluetooth done right can be incredibly effective with all demographics. Case in point, the brilliant Bluetooth campaign by Mercedes Benz at a recent car show in Remini, Italy.

At that show, Mercedes set up an incredible exhibit featuring a souped-up Mercedes Benz sports car. Through slick-looking signage, visitors we're encouraged to turn on their Bluetooth phones to receive exclusive car previews and to download electronic gadgets. Notice that recipients not only accepted the content. They actually stayed around long enough to download larger files to their cell phones, rather than simply move onto the next display.

Think about the implications of Mercedes Benz's Bluetooth marketing for your high-end business.

Luxury consumers are not averse to Bluetooth advertising. They simply disdain irrelevant and annoying marketing. So don't send them schlock. Do what you already do and market to affluent clients according to their interests.

Via Bluetooth, spa owners could broadcast facial openings, tennis court reservations, restaurant menus with ordering options, and more. Auto dealers could send brochures on specific vehicles through Bluetooth, which customers could then email to their spouses--at the very moment they're excited about the vehicle you're pitching them!

Don't shove Bluetooth marketing in the "cheap tricks" bin. The future success of your business and its logical embrace of new sales channels is at stake.

If you're ready to begin Bluetooth marketing, contact Lucky Rock Consulting.

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Friday, June 6, 2008

Bluetooth Advertising and Spam - Bluetooth Advertising and Proximity Marketing Blog

In the next couple of days, I'll post yet another Bluetooth Done Right case study. In the meantime, let's talk about one of the biggest obstacles to widespread Bluetooth adoption.


When many people hear about Bluetooth marketing they automatically hit the spam button! That is, they think anything unrequested delivered to theirs or any other phone, is automatically a huge intrusion/invasion and is SPAM!

If Bluetooth marketing were mindlessly and relentlessly delivering content to Bluetooth devices and their owners, it would be spam. But the Bluetooth Done Right by the Lucky Rock and other smart firms is completely permission-based. Folks accept or reject content sent. And recipients who dismiss advertising are never hit again.

Think about today's drive home from work or your latest grocery run. Billboards everywhere--most of which advertise products you're completely uninterested in. Now imagine on your next trip that those irrelevant billboards are gone...forever. That's how Bluetooth Done Right works. If you reject content, you never see it again.

Yes, spam is the reason most people don't read their email anymore. But Bluetooth Done Right is nothing like spam. In fact, successful Bluetooth actually reaches folks who are interested in the content being sent and respond accordingly.

If you're ready to begin Bluetooth broadcasting, contact Lucky Rock Consulting.

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Thursday, June 5, 2008

Bluetooth Advertising for Shopping Centers - Bluetooth Advertising and Proximity Marketing Blog

Bluetooth advertising and proximity marketing blog - Jervis Centre picOn the heels of our post last week about Bluetooth marketing at Trafford Centre--a huge Manchester, England shopping mall, here is news of Bluetooth marketing being trialled at Dublin's Jervis Centre.

As the linked article mentions, Bluetooth proximity advertising not only allows a retail center to brand their in-house shops. It also opens the door to third-party promotions. Such adverts could generate huge revenue, especially at peak shopping seasons. Christmas anyone?

Also keep your eyes open for Bluetooth-based foot traffic tracking boxes. GPS-based units which log customer movements are already here and Bluetooth-based recorders will arrive shortly.

If you would like to get started with Bluetooth broadcasting at your shopping center(s) or other retail locations, contact Lucky Rock Consulting. We'll help you purchase Bluetooth broadcasting equipment and even create Bluetooth-friendly media critical to successful Bluetooth campaigns.

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Wednesday, June 4, 2008

Bluetooth Advertising for Banks and Credit Unions - Bluetooth Advertising and Proximity Marketing Blog

DBS Bank - Site of Bluetooth advertising campaignToday we bring you news of a great use of Bluetooth marketing by a Hong Kong bank. Read about it here.

I must say that open folks' eyes to Bluetooth advertising, causes me to wonder what pioneering salespeople introducing the telephone to businesses must have experienced. No, Bluetooth marketing isn't quite as mission-critical for business as the telephone or personal computer. But Bluetooth proximity marketing can work so well for a such wide swath of companies that I believe it will revolutionize the corporate landscape.

Case(s) in point, just this week I spoke with the organizers from one of the world's largest trade shows, a Pool & Spa chain, a luxury yacht broker, several real estate marketers, a supersonic jet designer, and many others. Do you get the picture?

If you want to get started with low-cost, highly successful Bluetooth marketing, contact the Lucky Rock.

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Monday, June 2, 2008

Bluetooth Advertising for Travel Agents - Bluetooth Advertising and Proximity Marketing Blog

Greetings and Happy Monday! Today we bring you news of a Bluetooth advertising campaign which achieved phenomenal results for a U.K. travel agent. Check it out here.

In other news, today I received many call backs from companies interested in Bluetooth marketing. Whether you're a commercial real estate broker, multi-chain restaurant executive, or grocery store manager, Bluetooth advertising can greatly improve your bottom line--for about the price of a newspaper or billboard advertisement.

If you want to get started Bluetoothing, contact Lucky Rock Consulting.

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Saturday, May 31, 2008

Bluetooth Advertising for Real Estate - Bluetooth Advertising and Proximity Marketing Blog

This week I made a bunch of calls to real estate brokers throughout the Tampa Bay area, extolling the virtues of Bluetooth broadcasting. While Bluetooth marketing works great with a variety of real estate properties, I've been especially targeting commercial brokers and luxury home agents.


Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their make the sale. Bluetooth marketing offers just such an opportunity.

No more after hours. No more costly answering service that simply gathers contact info and doesn't provide meaningful information on properties. Now prospective buyers can receive listing details and request appointments, while real estate dealers enjoy actual time with family and friends.

What's more, with the right technology, Bluetooth advertising can be remotely controlled and programmed, limiting Realtors' and brokers' drive time (and gas bill).

Did the price drop? Send the new pricing info to the broadcast box from the comfort of your home or office. Think prospective buyers might be interested in similar properties? Load the Bluetooth transmitter with details on the property at-hand and your other comparable listings.

Even better, and perhaps most obviously, Bluetooth marketing your properties makes the flier box a thing of the past. Even if you live an area spared from the torrential downpours we're treated to here in Florida, weather, theft and otherwise make antiquated flier boxes ripe for replacement by Bluetooth technology. Just park a Bluetooth transmitter near the front window of the home or commercial property and never spend precious cash on print fliers and gas for the trip to refill the flier box.

With hardware/software prices dropping, the ease of setup and use, and significant consumer response to Bluetooth advertising, Bluetooth marketing for real estate makes great sense. If you're ready to get started, contact the Lucky Rock.

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Friday, May 30, 2008

Bluetooth Advertising in Action - Bluetooth Advertising and Proximity Marketing Blog

Check out this great use of Bluetooth advertising at a UK coffee and pastry shop. Take note especially of the thinking of the coffee chain's business development manager:

"Using Bluetooth devices allows us to market to potential customers up to 100 metres away, who may otherwise be unaware of our new services or offers. It provides a very low cost delivery channel that is accurately tracked from transmitter to customer to store and in this case provides significant financial and physical advantages over alternatives."

"We also like the rapid feedback on promotional success, so that promotions that are under performing can easily be identified and improved. Customer feedback has been encouraging; it is not intrusive given that they can select whether or not to accept the offer, and those accepting like receiving appropriate messages delivered via a device they use - their mobile phone."

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Thursday, May 29, 2008

Bluetooth Advertising Ideas - Bluetooth Advertising and Proximity Marketing Blog

Today I bring you a few Bluetooth broadcasting possibilities...

1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Bluetooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you're advertising.

3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

The list goes on. The possibilities are endless. Make some cash and give it to ministry.

By the way, you likely realize that you're not the first person to own or run a business. To learn eternal principles of company management, check out the classic CD series God's Principles for Operating a Business.

If you want to get started with Bluetooth marketing, contact Lucky Rock Consulting.

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Tuesday, May 27, 2008

Bluetooth Advertising Case Study News - Bluetooth Advertising and Proximity Marketing Blog

Trafford CentreCheck out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:

“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."

Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!

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Friday, May 23, 2008

Thanks for Visiting Our (Old) New Blog - Bluetooth Advertising and Proximity Marketing Blog

Greetings marketers and forward-thinking business and non-profit leaders. This blog will cover Bluetooth marketing news and views with a heavy focus on practical insights to help you maximize profit and achieve business and ministry goals.

Just yesterday I spoke with a major Bluetooth broadcasting hardware manufacturer. He rattled off a list of international conglomerates now experimenting with Bluetooth marketing. Not surprisingly, many Bluetooth marketers are major retailers. But they're not the only ones using Bluetooth to sell B2B and B2C. But I'll tell you more about that in coming posts.

FYI, I personally own Bluetooth broadcasting equipment and through trial and error and a helping hand from key industry folks such as Dan Hurd from Proxiblaster, I've learned how to navigate this potential-packed waters. This blog is my labor to bring you up to speed and to give you a taste of what I can help you accomplish through Bluetooth proximity marketing.

I'll soon post a Bluetooth lingo dictionary, key links, and more. I'll also make available my research into Bluetooth marketing-friendly mobile phones and other devices. Forget what your local mall rat mobile phone salesman tells you. Not all Bluetooth is the same.

Thanks for visiting and be sure to check back soon. Or just subscribe to us by email or with your favorite feed reader through the links to the left of this post.

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Powerade Proximity Marketing Case Study - Bluetooth Broadcasting and Proximity Marketing Blog

Check out this great example of Blue Tooth marketing by Powerade at a recent road racing event in South Africa.

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