Bluetooth Advertising City Guides - Bluetooth Advertising and Proximity Marketing Blog

In the words of Dan Hurd, CEO of Proxiblaster, things are heating up.

In just a couple of weeks of doling out marketing tips and posting about Bluetooth advertising on real estate forums, several brokers and agents have contacted me from all over the States. These folks come on the heels of the significant international traffic this blog continues to receive. Thanks to everyone from around the world for visiting. We're certainly willing and able to help you no matter your locale.

Today we bring you news of the world's first Bluetooth city guide. For you chamber of commerce members out there, imagine the business revenue that would be generated by offering great content including maps, restaurant listings and more via Bluetooth. Cha-ching!

For you entrepreneurs, as I blogged about earlier this week, you should set up a Bluetooth advertising network on the main strip of your city or town. The city of Leeds (see linked article) simply created "LeedsCast" zones in strategic spots around their town including the City Center and bus and train stations. With our help with the hardware and ad content, you could build a similar low maintenance network and market it to local businesses.

To get started with Bluetooth advertising, contact Lucky Rock Consulting.

Monetize Your Location through a Bluetooth Ad Network - Bluetooth Advertising and Proximity Marketing Blog

As I spoke this week with real estate professionals from across the U.S. about Bluetooth marketing for realty, I began thinking about the number of realty offices located in downtowns and other high-traffic areas. They would be ideal candidates for establishing a Bluetooth advertising network on which they could sell virtual space to nearby businesses.

In fact, I'm planning to work with one entrepreneurial real estate pro to establish just such a Bluetooth ad network in a famous Mexican resort town.

No matter your profession, if your office is located in a prime part of town, imagine turning it into a Bluetooth hot zone and selling ad space to local restaurants and clubs. If you're ministry-minded, you could turn the ad space over to your church or other non-profits.

Of course, as you consider establishing a Bluetooth ad network you must remember that the cooler the content, the better the acceptance rates. Simple fliers will not yield nearly the results as exclusive coupons, movie clips, etc. Also keep in mind that businesses in close proximity to your network will see the best results because recipients are already in the area and perhaps/likely interested.

You could divide the ad space by day part and length of broadcast. Imagine a restaurant being able to broadcast it's latest offerings to all downtown passers-by during the dinner hour. Imagine a church sending out invitations and maps on the night before its next service. You can make that happen with your own Bluetooth ad network.

If you're ready to better monetize your prime location, contact Lucky Rock Consulting today.

Bluetooth Advertising Ideas - Bluetooth Advertising and Proximity Marketing Blog

Today I bring you a few Bluetooth broadcasting possibilities...

1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Bluetooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you're advertising.

3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

The list goes on. The possibilities are endless. Make some cash and give it to ministry.

By the way, you likely realize that you're not the first person to own or run a business. To learn eternal principles of company management, check out the classic CD series God's Principles for Operating a Business.

If you want to get started with Bluetooth marketing, contact Lucky Rock Consulting.

Bluetooth Advertising Case Study News - Bluetooth Advertising and Proximity Marketing Blog

Check out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:

“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."

Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!

Thanks for Visiting Our (Old) New Blog - Bluetooth Advertising and Proximity Marketing Blog

Greetings marketers and forward-thinking business and non-profit leaders. This blog will cover Bluetooth marketing news and views with a heavy focus on practical insights to help you maximize profit and achieve business and ministry goals.

Just yesterday I spoke with a major Bluetooth broadcasting hardware manufacturer. He rattled off a list of international conglomerates now experimenting with Bluetooth marketing. Not surprisingly, many Bluetooth marketers are major retailers. But they're not the only ones using Bluetooth to sell B2B and B2C. But I'll tell you more about that in coming posts.

FYI, I personally own Bluetooth broadcasting equipment and through trial and error and a helping hand from key industry folks such as Dan Hurd from Proxiblaster, I've learned how to navigate this potential-packed waters. This blog is my labor to bring you up to speed and to give you a taste of what I can help you accomplish through Bluetooth proximity marketing.

I'll soon post a Bluetooth lingo dictionary, key links, and more. I'll also make available my research into Bluetooth marketing-friendly mobile phones and other devices. Forget what your local mall rat mobile phone salesman tells you. Not all Bluetooth is the same.

Thanks for visiting and be sure to check back soon. Or just subscribe to us by email or with your favorite feed reader through the links to the left of this post.