Bluetooth Advertising and Spam - Bluetooth Advertising and Proximity Marketing Blog

In the next couple of days, I'll post yet another Bluetooth Done Right case study. In the meantime, let's talk about one of the biggest obstacles to widespread Bluetooth adoption.

Spam.

When many people hear about Bluetooth marketing they automatically hit the spam button! That is, they think anything unrequested delivered to theirs or any other phone, is automatically a huge intrusion/invasion and is SPAM!

If Bluetooth marketing were mindlessly and relentlessly delivering content to Bluetooth devices and their owners, it would be spam. But the Bluetooth Done Right by the Lucky Rock and other smart firms is completely permission-based. Folks accept or reject content sent. And recipients who dismiss advertising are never hit again.

Think about today's drive home from work or your latest grocery run. Billboards everywhere--most of which advertise products you're completely uninterested in. Now imagine on your next trip that those irrelevant billboards are gone...forever. That's how Bluetooth Done Right works. If you reject content, you never see it again.

Yes, spam is the reason most people don't read their email anymore. But Bluetooth Done Right is nothing like spam. In fact, successful Bluetooth actually reaches folks who are interested in the content being sent and respond accordingly.

If you're ready to begin Bluetooth broadcasting, contact Lucky Rock Consulting.

Bluetooth Advertising for Shopping Centers - Bluetooth Advertising and Proximity Marketing Blog

On the heels of our post last week about Bluetooth marketing at Trafford Centre--a huge Manchester, England shopping mall, here is news of Bluetooth marketing being trialled at Dublin's Jervis Centre.

As the linked article mentions, Bluetooth proximity advertising not only allows a retail center to brand their in-house shops. It also opens the door to third-party promotions. Such adverts could generate huge revenue, especially at peak shopping seasons. Christmas anyone?

Also keep your eyes open for Bluetooth-based foot traffic tracking boxes. GPS-based units which log customer movements are already here and Bluetooth-based recorders will arrive shortly.

If you would like to get started with Bluetooth broadcasting at your shopping center(s) or other retail locations, contact Lucky Rock Consulting. We'll help you purchase Bluetooth broadcasting equipment and even create Bluetooth-friendly media critical to successful Bluetooth campaigns.

Bluetooth Advertising for Banks and Credit Unions - Bluetooth Advertising and Proximity Marketing Blog

Today we bring you news of a great use of Bluetooth marketing by a Hong Kong bank. Read about it here.

I must say that open folks' eyes to Bluetooth advertising, causes me to wonder what pioneering salespeople introducing the telephone to businesses must have experienced. No, Bluetooth marketing isn't quite as mission-critical for business as the telephone or personal computer. But Bluetooth proximity marketing can work so well for a such wide swath of companies that I believe it will revolutionize the corporate landscape.

Case(s) in point, just this week I spoke with the organizers from one of the world's largest trade shows, a Pool & Spa chain, a luxury yacht broker, several real estate marketers, a supersonic jet designer, and many others. Do you get the picture?

If you want to get started with low-cost, highly successful Bluetooth marketing, contact the Lucky Rock.

Bluetooth Advertising for Travel Agents - Bluetooth Advertising and Proximity Marketing Blog

Greetings and Happy Monday! Today we bring you news of a Bluetooth advertising campaign which achieved phenomenal results for a U.K. travel agent. Check it out here.

In other news, today I received many call backs from companies interested in Bluetooth marketing. Whether you're a commercial real estate broker, multi-chain restaurant executive, or grocery store manager, Bluetooth advertising can greatly improve your bottom line--for about the price of a newspaper or billboard advertisement.

If you want to get started Bluetoothing, contact Lucky Rock Consulting.

Bluetooth Advertising for Real Estate - Bluetooth Advertising and Proximity Marketing Blog

This week I made a bunch of calls to real estate brokers throughout the Tampa Bay area, extolling the virtues of Bluetooth broadcasting. While Bluetooth marketing works great with a variety of real estate properties, I've been especially targeting commercial brokers and luxury home agents.

Why?

Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their properties...to make the sale. Bluetooth marketing offers just such an opportunity.

No more after hours. No more costly answering service that simply gathers contact info and doesn't provide meaningful information on properties. Now prospective buyers can receive listing details and request appointments, while real estate dealers enjoy actual time with family and friends.

What's more, with the right technology, Bluetooth advertising can be remotely controlled and programmed, limiting Realtors' and brokers' drive time (and gas bill).

Did the price drop? Send the new pricing info to the broadcast box from the comfort of your home or office. Think prospective buyers might be interested in similar properties? Load the Bluetooth transmitter with details on the property at-hand and your other comparable listings.

Even better, and perhaps most obviously, Bluetooth marketing your properties makes the flier box a thing of the past. Even if you live an area spared from the torrential downpours we're treated to here in Florida, weather, theft and otherwise make antiquated flier boxes ripe for replacement by Bluetooth technology. Just park a Bluetooth transmitter near the front window of the home or commercial property and never spend precious cash on print fliers and gas for the trip to refill the flier box.

With hardware/software prices dropping, the ease of setup and use, and significant consumer response to Bluetooth advertising, Bluetooth marketing for real estate makes great sense. If you're ready to get started, contact the Lucky Rock.

Bluetooth Advertising in Action - Bluetooth Advertising and Proximity Marketing Blog

Check out this great use of Bluetooth advertising at a UK coffee and pastry shop. Take note especially of the thinking of the coffee chain's business development manager:

"Using Bluetooth devices allows us to market to potential customers up to 100 metres away, who may otherwise be unaware of our new services or offers. It provides a very low cost delivery channel that is accurately tracked from transmitter to customer to store and in this case provides significant financial and physical advantages over alternatives."

"We also like the rapid feedback on promotional success, so that promotions that are under performing can easily be identified and improved. Customer feedback has been encouraging; it is not intrusive given that they can select whether or not to accept the offer, and those accepting like receiving appropriate messages delivered via a device they use - their mobile phone."

Thanks for Visiting Our (Old) New Blog - Bluetooth Advertising and Proximity Marketing Blog

Greetings marketers and forward-thinking business and non-profit leaders. This blog will cover Bluetooth marketing news and views with a heavy focus on practical insights to help you maximize profit and achieve business and ministry goals.

Just yesterday I spoke with a major Bluetooth broadcasting hardware manufacturer. He rattled off a list of international conglomerates now experimenting with Bluetooth marketing. Not surprisingly, many Bluetooth marketers are major retailers. But they're not the only ones using Bluetooth to sell B2B and B2C. But I'll tell you more about that in coming posts.

FYI, I personally own Bluetooth broadcasting equipment and through trial and error and a helping hand from key industry folks such as Dan Hurd from Proxiblaster, I've learned how to navigate this potential-packed waters. This blog is my labor to bring you up to speed and to give you a taste of what I can help you accomplish through Bluetooth proximity marketing.

I'll soon post a Bluetooth lingo dictionary, key links, and more. I'll also make available my research into Bluetooth marketing-friendly mobile phones and other devices. Forget what your local mall rat mobile phone salesman tells you. Not all Bluetooth is the same.

Thanks for visiting and be sure to check back soon. Or just subscribe to us by email or with your favorite feed reader through the links to the left of this post.

Powerade Proximity Marketing Case Study - Bluetooth Broadcasting and Proximity Marketing Blog

Check out this great example of Blue Tooth marketing by Powerade at a recent road racing event in South Africa.