Friday, June 6, 2008

Bluetooth Advertising and Spam - Bluetooth Advertising and Proximity Marketing Blog

In the next couple of days, I'll post yet another Bluetooth Done Right case study. In the meantime, let's talk about one of the biggest obstacles to widespread Bluetooth adoption.


When many people hear about Bluetooth marketing they automatically hit the spam button! That is, they think anything unrequested delivered to theirs or any other phone, is automatically a huge intrusion/invasion and is SPAM!

If Bluetooth marketing were mindlessly and relentlessly delivering content to Bluetooth devices and their owners, it would be spam. But the Bluetooth Done Right by the Lucky Rock and other smart firms is completely permission-based. Folks accept or reject content sent. And recipients who dismiss advertising are never hit again.

Think about today's drive home from work or your latest grocery run. Billboards everywhere--most of which advertise products you're completely uninterested in. Now imagine on your next trip that those irrelevant billboards are gone...forever. That's how Bluetooth Done Right works. If you reject content, you never see it again.

Yes, spam is the reason most people don't read their email anymore. But Bluetooth Done Right is nothing like spam. In fact, successful Bluetooth actually reaches folks who are interested in the content being sent and respond accordingly.

If you're ready to begin Bluetooth broadcasting, contact Lucky Rock Consulting.

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