Bluetooth Advertising and Spam - Bluetooth Advertising and Proximity Marketing Blog

In the next couple of days, I'll post yet another Bluetooth Done Right case study. In the meantime, let's talk about one of the biggest obstacles to widespread Bluetooth adoption.

Spam.

When many people hear about Bluetooth marketing they automatically hit the spam button! That is, they think anything unrequested delivered to theirs or any other phone, is automatically a huge intrusion/invasion and is SPAM!

If Bluetooth marketing were mindlessly and relentlessly delivering content to Bluetooth devices and their owners, it would be spam. But the Bluetooth Done Right by the Lucky Rock and other smart firms is completely permission-based. Folks accept or reject content sent. And recipients who dismiss advertising are never hit again.

Think about today's drive home from work or your latest grocery run. Billboards everywhere--most of which advertise products you're completely uninterested in. Now imagine on your next trip that those irrelevant billboards are gone...forever. That's how Bluetooth Done Right works. If you reject content, you never see it again.

Yes, spam is the reason most people don't read their email anymore. But Bluetooth Done Right is nothing like spam. In fact, successful Bluetooth actually reaches folks who are interested in the content being sent and respond accordingly.

If you're ready to begin Bluetooth broadcasting, contact Lucky Rock Consulting.

Bluetooth Advertising for Travel Agents - Bluetooth Advertising and Proximity Marketing Blog

Greetings and Happy Monday! Today we bring you news of a Bluetooth advertising campaign which achieved phenomenal results for a U.K. travel agent. Check it out here.

In other news, today I received many call backs from companies interested in Bluetooth marketing. Whether you're a commercial real estate broker, multi-chain restaurant executive, or grocery store manager, Bluetooth advertising can greatly improve your bottom line--for about the price of a newspaper or billboard advertisement.

If you want to get started Bluetoothing, contact Lucky Rock Consulting.

Bluetooth Advertising in Action - Bluetooth Advertising and Proximity Marketing Blog

Check out this great use of Bluetooth advertising at a UK coffee and pastry shop. Take note especially of the thinking of the coffee chain's business development manager:

"Using Bluetooth devices allows us to market to potential customers up to 100 metres away, who may otherwise be unaware of our new services or offers. It provides a very low cost delivery channel that is accurately tracked from transmitter to customer to store and in this case provides significant financial and physical advantages over alternatives."

"We also like the rapid feedback on promotional success, so that promotions that are under performing can easily be identified and improved. Customer feedback has been encouraging; it is not intrusive given that they can select whether or not to accept the offer, and those accepting like receiving appropriate messages delivered via a device they use - their mobile phone."