IMAX Theaters Jump Into Bluetooth - Bluetooth Advertising and Proximity Marketing Blog

Check out this short article about IMAX Theaters' Bluetoothing. Their efforts follow the maxims of Bluetooth advertising--target audience, relevant/cool content, coherent call-to-action.

Now if only they can Bluetooth me the latest Batman movie...

Bluetooth Advertising Success Among the Technologically Challenged - Bluetooth Advertising and Proximity Marketing Blog

Obviously it's been a long time since I posted. Forgive me for that and check out this short article from MobilePedia on a recent Bluetooth campaign at a medical convention in Brazil. Note that the link is a translation of the original Portuguese article.

Pay special attention to the closing comment about the travails Bluetooth marketing to medical professionals. Their success might bode well for strategic efforts among other techno-averse groups.

Game On for Bluetooth Advertising - Bluetooth Advertising and Proximity Marketing Blog

Check out this short post on the recent Leipzig Games Convention. Especially notice the Bluetooth success of German gaming firm Fishlabs. Their triumph was rooted in two of the cardinal ingredients of Bluetooth success: a targeted audience and killer content.

If your company regularly hits the trade show circuit, you should seriously consider Bluetooth marketing. Ponder this: the big motivation for dumping money into a booth, program advertising, workshop sponsorships, gift bags and more is to put your brand in front of folks not just able but interested in purchasing your services.

Broadcasting via Bluetooth to a captive trade show audience, especially during open expo times, could allow you to create an instant bond with potential buyers. For instance, you could utilize Bluetooth advertising to invite show visitors to come by your booth or text to receive a "show only" discount? Just be sure that you lead with killer content--a great offer, a cool cell phone app, a funny video, etc.

But what about spam? Bluetooth messages are free to send and receive and the best Bluetooth software requires user permission to transmit content and blacklists uninterested users for the life of the campaign.

Why get lost in a sea of vendors? Send valuable content and establish quality relationships with your target customers through Bluetooth marketing.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

Smithsonian Gets in the Bluetooth Advertising Game - Bluetooth Advertising and Proximity Marketing Blog

Today I unearthed this quick article on the Smithsonian's Freer and Sackler Gallery's Bluetooth marketing to art lovers. As I read the post from ArtDaily.org, I realized that I've failed to write about the great opportunities for museums to educate guests and build long-term connections through Bluetooth advertising.

Imagine walking through an exhibit and receiving info not only on that exhibit, but the opportunity to receive text or email alerts on future exhibits. The beauty of Bluetooth marketing is that if it's done right, it can help you connect with your target audience at the exact time of their interaction with your brand, with zero cost to send and receive.

Here in the States, Coca Cola has utilized Bluetooth advertising at their World of Coca Cola museum in Atlanta, proving that you can execute a fun, brand-building Bluetooth campaign regardless of whether you're a for-profit or non-profit venue. Just be sure that the content is uber cool, tailored to your target demo and includes an element for future follow-up.

As a former event planner and national project director, I know just how critical it is to ensure that first contact is truly just the beginning of a mutually-beneficial relationship with folks interested in your brand, organization, etc. Smart Bluetooth advertising can be a tremendous core element of such long-term friendship-building.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

Bluetooth Advertising Guidelines En Route - Bluetooth Advertising and Proximity Marketing Blog

As this column reports, it looks like Europe will finally get a standard set of dos and don'ts for Bluetooth advertising and proximity marketing. Of course, these best practices are likely to spill over into the States and other emerging Bluetooth markets.

Click through to the actual MMA Proximity Marketing Guidelines to get a snapshot of how Bluetooth works and best practices for Bluetooth advertising. Especially noteworthy are their recommendations to tailor content to recipient demos and locations, make communications permission-based and ensure that mobile users--especially those that have rejected content--are not repeatedly pinged during the same campaign.

If you're ready to start Bluetooth marketing as an agency or end-marketer, contact Lucky Rock Consulting.

Mall Advertising Going Interactive - Bluetooth Advertising and Proximity Marketing Blog

Check out this great article on the recent leaps in mall advertising. Especially notice the following...

"Mobile devices, such as Bluetooth, also present opportunities. Bluetooth 'lends itself to a mall environment, it’s easy to deploy and it’s not that expensive,' says Alan High, general manager for Clear Channel Malls. 'Our advertising is being used for applications in the mall environment that didn’t exist a year or two ago.'"

Indeed, Bluetooth and WiFi mobile marketing are revolutionizing the mall space, not with annoying cell phone alerts, but with hyper-targeted offers. Imagine walking into a mall and receiving a map, sale alerts, coupons and more. Of course, if you work with the right software, all of these messages will require users to opt-in and could include a text-to-receive element to help you gather the contact info from interested consumers for future campaigns.

And as the above column reports, retailers--especially mall operators--must be careful to limit the quantity and ensure the quality of mobile campaigns. Specifically, a little test marketing will reveal how many advertisers per day/week are just right. With the right equipment setup you can also offer store messages only within close proximity to the subject store. Hence, Gap sales alerts will be offered within sight of the store, rather than down in the dungeon of the mall near Radio Shack.

You could use also Bluetooth to run ticket giveaways for the movies advertised via mall spectaculars and you could offer a bonus track download for the latest Jonas Brothers or Coldplay CD. These kinds of promotions have worked tremendously at U.K. malls and elsewhere.

If you're ready to get started with Bluetooth advertising, contact Lucky Rock Consulting.

Amstel Russian Bluetooth Campaign a Hit - Bluetooth Advertising and Proximity Marketing Blog

On the heels of our report earlier this week about Coca Cola's somewhat misguided Bluetoothing efforts at the Beijing Olympics, check out this post on Amstel's successful Bluetooth marketing in Russia this past May-July. Especially notice the 400,000+ acceptances of content and the 23-39% conversion rates.

Though the Amstel campaign was a hit, as we mentioned in our Coca Cola article, Amstel likely could’ve achieved even greater results if it had better targeted the venue & consumer base and ramped up the content quality. Honestly, I'm amazed that any mobile users download the lame commercials that they simply Tivo around when they're at home. In fact, I'd venture that such inane Bluetoothing will eventually bring a big backlash against the companies that foist such annoying media on unsuspecting consumers.

Rather than settle for mass market, barely considered campaigns that yield perhaps 10-30% less prospects than targeted, why not offer high quality Bluetooth advertising with true viral marketing potential? Which will spread further, a boring 30-second commercial or a valuable coupon/contest entry? The only exception to this rule is to make the ad extremely funny or memorable a la Bud Light.

As you consider Bluetooth advertising, be sure to put as much thought into it as you would an expensive TV or radio spot. After all, your brand is on the line.

If you are ready to start Bluetooth marketing, contact Lucky Rock Consulting.