Northern Ireland Bluetooth Advertising Campaign - Bluetooth Advertising and Proximity Marketing Blog

I've obviously been remiss in publishing more Bluetooth case studies. A thousand apologies and a promise to post more consistently.

First up, coverage of an anti-drunk driving campaign in Northern Ireland.

This campaign is especially smart because it adheres to one of the chief maxims of effective Bluetooth marketing campaigns--collateral advertising included. Not only will Northern Ireland revelers receive Bluetooth alerts, they'll also see anti-drunk driving advertising in pub restrooms and even glowing boxes in main gathering areas.

Bluetooth Advertising City Guides - Bluetooth Advertising and Proximity Marketing Blog

In the words of Dan Hurd, CEO of Proxiblaster, things are heating up.

In just a couple of weeks of doling out marketing tips and posting about Bluetooth advertising on real estate forums, several brokers and agents have contacted me from all over the States. These folks come on the heels of the significant international traffic this blog continues to receive. Thanks to everyone from around the world for visiting. We're certainly willing and able to help you no matter your locale.

Today we bring you news of the world's first Bluetooth city guide. For you chamber of commerce members out there, imagine the business revenue that would be generated by offering great content including maps, restaurant listings and more via Bluetooth. Cha-ching!

For you entrepreneurs, as I blogged about earlier this week, you should set up a Bluetooth advertising network on the main strip of your city or town. The city of Leeds (see linked article) simply created "LeedsCast" zones in strategic spots around their town including the City Center and bus and train stations. With our help with the hardware and ad content, you could build a similar low maintenance network and market it to local businesses.

To get started with Bluetooth advertising, contact Lucky Rock Consulting.

Bluetooth Advertising Ideas - Bluetooth Advertising and Proximity Marketing Blog

Today I bring you a few Bluetooth broadcasting possibilities...

1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Bluetooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you're advertising.

3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

The list goes on. The possibilities are endless. Make some cash and give it to ministry.

By the way, you likely realize that you're not the first person to own or run a business. To learn eternal principles of company management, check out the classic CD series God's Principles for Operating a Business.

If you want to get started with Bluetooth marketing, contact Lucky Rock Consulting.

Bluetooth Advertising Case Study News - Bluetooth Advertising and Proximity Marketing Blog

Check out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:

“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."

Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!