In the next couple of days, I'll post yet another Bluetooth Done Right case study. In the meantime, let's talk about one of the biggest obstacles to widespread Bluetooth adoption.
Spam.
When many people hear about Bluetooth marketing they automatically hit the spam button! That is, they think anything unrequested delivered to theirs or any other phone, is automatically a huge intrusion/invasion and is SPAM!
If Bluetooth marketing were mindlessly and relentlessly delivering content to Bluetooth devices and their owners, it would be spam. But the Bluetooth Done Right by the Lucky Rock and other smart firms is completely permission-based. Folks accept or reject content sent. And recipients who dismiss advertising are never hit again.
Think about today's drive home from work or your latest grocery run. Billboards everywhere--most of which advertise products you're completely uninterested in. Now imagine on your next trip that those irrelevant billboards are gone...forever. That's how Bluetooth Done Right works. If you reject content, you never see it again.
Yes, spam is the reason most people don't read their email anymore. But Bluetooth Done Right is nothing like spam. In fact, successful Bluetooth actually reaches folks who are interested in the content being sent and respond accordingly.
If you're ready to begin Bluetooth broadcasting, contact Lucky Rock Consulting.
Friday, June 6, 2008
Bluetooth Advertising and Spam - Bluetooth Advertising and Proximity Marketing Blog
Thursday, June 5, 2008
Bluetooth Advertising for Shopping Centers - Bluetooth Advertising and Proximity Marketing Blog
On the heels of our post last week about Bluetooth marketing at Trafford Centre--a huge Manchester, England shopping mall, here is news of Bluetooth marketing being trialled at Dublin's Jervis Centre.
As the linked article mentions, Bluetooth proximity advertising not only allows a retail center to brand their in-house shops. It also opens the door to third-party promotions. Such adverts could generate huge revenue, especially at peak shopping seasons. Christmas anyone?
Also keep your eyes open for Bluetooth-based foot traffic tracking boxes. GPS-based units which log customer movements are already here and Bluetooth-based recorders will arrive shortly.
If you would like to get started with Bluetooth broadcasting at your shopping center(s) or other retail locations, contact Lucky Rock Consulting. We'll help you purchase Bluetooth broadcasting equipment and even create Bluetooth-friendly media critical to successful Bluetooth campaigns.
Friday, May 30, 2008
Bluetooth Advertising in Action - Bluetooth Advertising and Proximity Marketing Blog
Check out this great use of Bluetooth advertising at a UK coffee and pastry shop. Take note especially of the thinking of the coffee chain's business development manager:
"Using Bluetooth devices allows us to market to potential customers up to 100 metres away, who may otherwise be unaware of our new services or offers. It provides a very low cost delivery channel that is accurately tracked from transmitter to customer to store and in this case provides significant financial and physical advantages over alternatives."
"We also like the rapid feedback on promotional success, so that promotions that are under performing can easily be identified and improved. Customer feedback has been encouraging; it is not intrusive given that they can select whether or not to accept the offer, and those accepting like receiving appropriate messages delivered via a device they use - their mobile phone."
Thursday, May 29, 2008
Bluetooth Advertising Ideas - Bluetooth Advertising and Proximity Marketing Blog
Today I bring you a few Bluetooth broadcasting possibilities...
1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.
2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Bluetooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you're advertising.
3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.
4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.
5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.
The list goes on. The possibilities are endless. Make some cash and give it to ministry.
By the way, you likely realize that you're not the first person to own or run a business. To learn eternal principles of company management, check out the classic CD series God's Principles for Operating a Business.
If you want to get started with Bluetooth marketing, contact Lucky Rock Consulting.
